Pictures that promote your business

Cambridge commercial photography

The promotion of your business with pictures is only possible with images that communicate ideas.

Pictures are immediate and eye catching. It is pictures that stop people flicking through a magazine to read the headline and hopefully the rest of the article. For this reason alone striking pictures that communicate what your business does and how it does it are crucial for the promotion of your business.

This blog will detail the promotion of the services of Leisure Support Services in pictures. Leisure Support Services provide cleaning, maintenance and security for different sporting venues. To show what they do I wanted to show their staff working in the different venues that they cover. To show how they achieve their results I wanted to make their business personal. To clean the Oval at the end of a test match requires a team of people so it is easy to think of them collectively as Leisure Support Services. What I wanted to do was to bring it back to the individuals who do the work. To show the attention that they give to what they do. This personal promotion of Leisure Support Services makes it easier for the viewer or prospective client to relate to what they do.

To emphasise the Leisure Support Servies brand I wanted to show the staff in clean pressed uniforms. I took several different types of picture of the same person performing the same task, some to show what he was doing and others to show how he did it. For example to show the electrical maintenance that they do I took one picture that clearly showed the electrical cupboard. To show that some work is being done you can see a hand and screwdriver but this is the limit of the human involvement in this picture. For this reason it is not a picture that people can easily relate to as it only details what they do. I then took another picture where you can see the face of the workman making the electrical repairs. It is the combination of the detailed picture showing what they do and the personal picture showing how they do it that promotes Leisure Support Services in pictures.

To show the experience of Leisure Support Services I wanted some pictures that were very obviously taken at the Oval. To do this I photographed their staff cleaning some conference rooms overlooking the members stand. This makes the pictures immediately striking. Your eye is drawn to what you recognize, the Oval stand, and you can see their staff demonstrating their brand message.

You can see also see in these pictures that they were taken on a match day. This is to show that even with the added time pressure that comes with a match day that Leisure Support Services can deliver what they promise quickly and professionally.

These pictures were supplied to Leisure Support Services on CD which is what you would expect from a photography business. However Angle Photographic is more than a photography business. Our designers can use our pictures to their fullest potential to promote your business in bespoke brochures. They can work within the constraints of your brand colours and fonts to produce a bespoke brochure that eloquently and effectively promotes your business.